Where the name “ViK Guitars” comes from..

At some point every luthier has to give a name to his creations or what is these days called a “brand name”. So far I’ve heard a few stories of the ViK name. One of them is about “Vik” being short from “Viking”, the other from Victor. However, the truth is quite simple. In western cultures in most cases a brand name would be the last name of the man in charge. But in my case it’s my initials where “V” stands for my first name Viachaslau and “K” for my last name Kuletski. “i” was added as an interim for better phonetics solely. The funny part is that somehow the brand name “ViK” was transferred on me personally as well and eventually became my alias by which I’m known to the world.

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